Tournament Schedule
Before you apply for the tournament, get your mind right. The life of a world-class marketer isn’t all fun and games (well, not all of the time.) You’re constantly under tight deadlines and pressure to produce. The interview process will test your ability to handle our industry.
Friday, April 22nd: Application Deadline
Tuesday, April 26th Thursday, April 28th:
- The Field of 32 Finalists Announced
- Phone Interviews Begin
Thursday, April 28th Wednesday, May 4th:
- Sweet Sixteen Finalists Announced
- Video Interviews Via Skype Begin
- Online Voting For Round 2 Finalists Begins
Wednesday, May 4th Monday, May 9th:
- Elite 8 Finalists Announced
- Case Study Marketing Challenge Delivered Via Email
- Online Voting For Round 3 Finalists Begins
Monday, May 9th Wednesday, May 11th Thursday, May 12th:
- Final Four Finalists Announced
- Live Case Study Marketing Challenge Via Skype Begins
- Online Voting For Round 4 Finalists Begins
Friday, May 13th: #FinalTwo Announced Online
Monday, May 23rd: Internship Begins
Friday, August 12th: Internship Ends
How They Advance
The #FinalTwo will successfully navigate an intense 4 round series of phone/video interviews and case studies. Applicants will be moved onto the next round based on:
1. Creativity
2. Competitiveness
3. Decisiveness/ability to get things done
4. Ability to demonstrate experience on resume and verbally
5. Attention to detail and ability to meet deadlines
6. Ability to influence peers and community to vote online
7. Communication/Writing Skills
8. GPA
Job Description
Core Responsibilties:
- Assist with major release campaigns
- Understand lifestyle marketing ecosystem by rotating through the depts:
- Account Management
- Business Development
- Creative
- Public Relations
- Digital
- Event Activation
- Media Planning and Buying
- Lead special projects as assigned
Specific Responsibilties:
- Assist in planning grassroots events and attend onsite activations
- Contribute to "Big Idea" creative sessions
- Mobilize personal social graph as needed for company campaigns
- Assist in story pitching/communicate with journalists at top publications
- Develop research files and process for competitive analysis
- Market research for marketing strategies and new business proposals
- Assist with website development projects and social media campaigns
- Perform pop culture, marketing and social media trend analysis
- Develop company HBCU Ambassador program
- Prepare and distributes conference reports as requested
- Maintain file share system structure
- Manage document standardization process and proof all documents
- Develop an end of summer presentation
- Maintain weekly video blog
