Liquid Soul Media’s (LSM) promotion of the Warner Bros. Pictures film Lottery Ticket won fans during the 2010 Essence Music Festival in New Orleans. Lottery Ticket stars included Ice Cube, Bow Wow, Brandon T. Jackson, Terry Crews, Loretta Devine, Bill Bellamy and Mike Epps.

LSM leveraged the African American market’s affinity for actor Terry Crews and built an integrated marketing campaign exposing Crews and Lottery Ticket to the festival’s more than 100,000 attendees. Terry Crews rose to fame in the popular sitcom Everybody Hates Chris and currently stars in the hit new TBS sitcom Are We There Yet, which LSM has also successfully promoted.

In addition to Terry Crews, LSM integrated Bow Wow, Brandon T. Jackson and Naturi Naughton into the Bronner Brothers International Hair Show and the DUB Auto Show.